Ken Block's latest video...

[KS]

How much did Audi pay for this! Block may not have cut the mustard in WRC, but you have to admire his skills...

https://youtu.be/SO2Li9BMQp8

[911hillclimber]

Quite a production to say the least, skills all round I think.

Will it sell more AUDI (if that was the mission for the video)?

https://youtu.be/zsa-SxpiCU0

[Hugo 356]

Cheaper and less risk than a race program. The traditional marketing formula doesn't apply to milk floats. Rather than a rush to the showroom on Monday, the electric race in the rallycross program at Lydden Hill caused a stampede for the burger vans and portaloos on Sunday

[GonzoBard]

In a separate YT video he and Brian Scotto suggested £10M to £12M but Audi hadn’t told them the actual figure, just said ‘don’t break it’!

[964RS]

The best thing about that video is the Dead Kennedys playing the closing credits!

Nice visuals but by god electric cars are dull as dishwater to listen to.

Mind you I find the making of the Hoonigan films usually much more interesting than the actual finished product. Hope they do one of this…..

[anglophone1]

We spent two nights In LV on our last Rennsport 18 road trip - this reminds me of what a truly godawful place it is. Only redeeming features - helico trip to Grand Canyon and Shelby factory/museum IMO. Will avoid on our Rennsport 2023 trip and head for a nice desert ghost town or something.
Oh yes- electric Audi - even more boring! The vid had a few nice cars - thought they might join in................

[964RS]

Rennsport is on my bucket list for sure

[Ollie]

The haunting and hollow whine of an electric vehicle AKA death of if the internal combustion engine...

These videos are nothing without the NOISE!!!!!!

[yoda]

Agreed. No matter how hard they try, electric cars are dull. Ok for functional use but not for fun.

[Martyn1]

clip lasted 9:35, i guess the batteries were flat by then!

[911hillclimber]

Doubt those TOYOs were much better...