DDK - Die Deutschen Klassiker

I hear the MP's wife has left him. She wrote him a John Deere letter...

How to destroy a legendary brand in the blink of an eye…

Strikes me someone from engineering, ops or procurement (maybe supported by some kaizen consultants) rather than a marketing exec would have been better placed to lead a car company with a reliability problem. Be interested to hear what the Jag Classic guys make of the forthcoming product

The definition of an idiot: Do the same thing and expect a different result. Copy Nothing.

Is anyone buying jags these days ? I’d imagine jaguar as it stood was only going one way anyway.

Be interesting to see wether this is a very clever campaign to get people talking about them or a misguided mistake

Jag sold 64k cars in '23. BMW, unimpeded by decades of mismanagement shifted 2.25m units

I always thought the F-Type (not F-Pace), especially the coupe, was a proper Jaguar with curves, poise and performance but they were never going to be a high-volume manufacturer…

From what I read they’re hoping to pivot to an even higher end, lower volume manufacturer somewhat accelerated by going all electric and the added price.

The shift in brand positioning and trying to tap into a new demographic (primarily overseas) is part of this and looks on the face of it to be a bit of a shite or bust strategy. Time will tell if it works!

Don't ask me how they got hold of the inside back cover of my 3rd year geography workbook