OT - nice website on the history of Citroen

[theorangeperil]

A nice website for anyone interested in learning a little more about this querky French manufacturer...
http://www.citroenorigins.co.uk/en

[Mr Pharmacist]

Its a nicely done website, but there's no info on my 2 favourite Citroens - the DS and SM - info on quirky one off things like the C10, but nothing on those 2 icons. Seems a bit odd!

[Tosh]

I was going to send the link to mate of mine with 3 SMs and a DS but thought that was a glaring omission
I did drive one of the SMs recently (one is in bits). It is a little "quirky"!

[fgmec]

and no info about this:
http://www.ebay.it/itm/Brandpowder-911- ... SwTA9X48~M

[theorangeperil]

Hi guys, sorry I missed the replies until now.

Good spot and one that really troubles me although I know the rationale that has led to this.

So I've worked with Citroen in Branding and Marketing for over 18 years, what we've actually achieved as far as changing brand perception in that time is debatable, but hey it's been fun! And they're actually producing some interesting cars now too, C4 Cactus and new C4.

So about 6 or 7 years ago Citroen attempted to take on the MINI head to head with a new product called the DS3. It's actually been quite a success. Then followed the also-ran DS4 and interesting DS5.

Jump forward to 2015 and the big wigs in Paris decide that DS Automobiles needs to be the flagship separate brand for the PSA empire. Think Lexus to Toyota. The things they have in store for the future are pretty exciting to be honest.

But you see that means history needs to be corrected. It needs to change to fit in with the brand's wishes. DS and SM are now to be removed from the Citroen brand because they are part of the DS Automobiles brand history.

And that's the wonderful world of marketing.